Opportunity Into Revenue℠
We help CEO’s build stronger leadership teams, better performing organizations, and more valuable enterprises.
How? By improved focus, clarity, collaboration, execution, and communication.
Mark Capaldini, an experienced CEO himself, acts as your sounding board, peer, resource, coach, confidential advisor, and “nudge.” He helps strengthen your leadership team as a teacher, facilitator, and coach.
Opportunity into Revenue (OiR), focuses on serving companies with revenue $5-50 million in the MSP metro area. Mark Capaldini has led three companies in that size range, so his insights are based on actual operating experience.
OiR supports improved profitability, consistent revenue growth, strategic focus, execution, and stronger, better aligned, more accountable leadership teams. These improvements result in lower stress and a fuller life for the CEO — and for the entire team.
OiR offers a unique range of EOS® implementation options, including project work or ongoing support of companies self-implementing EOS.
Are you facing one or more of the following challenges?
- Minimal revenue growth.
- Profitability below historical average and/or industry benchmarks
- Need for sharpened strategy, with clearer targets, marketing support, and sales process
- Greater alignment and accountability on the leadership team
- Unsustainable CEO workload and personal stress
- Greater assumption of responsibility by leadership team members
- Practical plan for increasing company value
Our services help you convert your Opportunity into Revenue
My Traction®/EOS® approach is unique in the following ways:
- Offerings for EOS Self-Implementing companies. Self-implementing makes sense for most companies.
- Comprehensive Traction/EOS Spectrum, including both EOS “Pure” and enhanced models.
- Pricing for facilitation scaled to company size.
- EOS Implementer with CEO experience in three companies, with revenues $10-47 million.
Communication is an essential element of effective leadership. And it has bottom-line impact, either positive or negative. Is your company maximizing the impact of company-wide or “all hands” meetings?
Improving the quality of your company’s communication is difficult. It requires experience, insight, and an understanding of your company’s strategy, culture, and needs.
Facing marketing or sales challenges with your B2B service business? I may be able to help. By leveraging over 30 years of management experience, including roles as President and/or CEO of three B2B companies with revenues $10-47 million, I can help guide your business to profitability.
Sometimes a CEO needs an independent perspective and a sounding board. Professional advisors who have an existing professional relationship may not be completely objective. And they may be understandably reluctant to have direct, penetrating, and open discussion about the challenges facing the CEO and the company. That’s where I come in.
Most private company CEO’s have an informal advisory board, including an accountant, an attorney, a banker, and other professionals or friends. A CEO Peer Group may also provide useful advice. This informal approach often works well.
But what happens when those informal advisors offer advice that leaves big gaps? Or when those advisors provide conflicting advice?
Mark’s extended EOS® model has engaged my leadership team members more fully. This change has allowed me to share the burden that previously rested solely on my own shoulders. He quickly grasped the fundamentals of our business and of our company culture yet his experienced view from an outside perspective has proved to be valuable and effective in a number of instances. Week by week I’m more excited to see where this process is leading us and I can see renewed excitement and growth in my leadership team as well.
Mark has supported our implementation of EOS® for over two years as facilitator and advisor. EOS provides a good template from which to start yet requires supplementing with resources and methods that provide depth and breadth for any business. Mark helped us identify resources and methods specific to our business and helped us integrate them with EOS to provide a tailored operating system for Burchfield that outperforms standalone EOS.
Mark has also been a valuable sounding board for me and for other members of our leadership team. Our CFO and I meet monthly with him to review our progress in applying and refining our business operating system. He serves as a valuable sounding board for ideas, issue resolution and insight into a wide range of business issues.
We’re lucky to have him on our team!
Mark Capaldini’s executive coaching provided valuable outside perspective, based on his experience. He helped us focus on efforts that will have the biggest impact on our business.
Mark Capaldini consulted for us when I was building FierceMarkets, a leading B2B media & lead-gen company based in Washington DC. His hands-on guidance came at a critical time, when we were ‘operationalizing’ the company to scale and positioning it for eventual sale. He’s a first-class operator who understands business at a strategic as well as a nuts-and-bolts level. He’s smart, personable, not afraid to get his hands dirty, and I learned a lot from him. I still consider him a mentor.
I found Gordon McAlister’s contribution to our communication effectiveness well worth the investment. His observations were insightful, practical, actionable. After I made significant changes to our next group meeting in this “soft” area of communication a 60 second employee survey produced hard data demonstrating our communication was more effective. I’m happy to recommend him to anyone interested in some insightful and practical help to improve group meetings and organizational communication.
Mark Capaldini led our marketing and sales effort for just over 2 years during which time our business more than doubled in size after experiencing less dramatic growth for the previous 10 years. Mark put in place the people and process that we needed to scale our marketing and sales effort, and the company experienced a surge in growth across all markets under his leadership as a result. Mark provided me with very useful input that helped me improve my own leadership during his time at GovDelivery. Mark is a driven and engaging colleague who is always staying current with market trends and sharing his knowledge and insight openly.