Marketing

Valuable Links List — Oct 2016

Once a month I share a list of links to valuable articles on reputable websites. These resources help me in my work. I hope that they will be relevant and useful to you, too. This link list or “round up” is created and shared for your convenience. I also post these individual links on social media including LinkedIn, Twitter, and Google+. But you may not…

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Pricing: How important is equity in dynamic pricing?

This question was raised in a wonderful article from the Jan 30, 2016 issue of The Economist. Here are two key quotes from the article: “Even if the technology becomes more sophisticated, there are two risks for businesses with dynamic pricing. The first is psychological resistance: companies’ reputations can suffer if they offend customers’ sense of fairness…. The second risk with dynamic pricing is that…

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