B2B Marketing & Sales Consulting

Precision Revenue Execution Cycle

Tenets of Revenue Acceleration

  • Learn quickly — via direct contact with staff, customers, prospects
  • Gain insight through analysis
  • Translate insights into specific and coherent actions
  • Implement, measure, adjust, and repeat rapidly — focus on learning, not on perfection
  • Identify and develop untapped potential, in markets and talent
  • Make performance replicable by creating processes, systems, metrics
  • Articulate a clear and compelling vision, easily grasped by staff, market, partners

“Segmentation is fundamental to almost anything you attempt in marketing.”

Marketing Capabilities

  • Content marketing, including webinars, white papers, email marketing, blogs
  • Database marketing, including data sources for prospects
  • Digital and social media marketing
  • Marketing automation optimization — experience with Eloqua
  • Market definition, sizing, and segmentation
  • Product line positioning and extension – unique value proposition
  • Pricing and packaging – value tied to benefits, simplicity, ease of administration

Sales Capabilities

  • Customer Relationship Managment (CRM) optimization — deep experience with SalesForce
  • Recurring revenue model
  • Sales management and sales coaching
  • Software-as-a-Service (SaaS)
  • Subscription business model

Ready for Some Revenue Acceleration?

Contact us to schedule a 30-minute phone call to discuss your goals.