Pricing: How important is equity in dynamic pricing?
This question was raised in a wonderful article from the Jan 30, 2016 issue of The Economist. Here are two key quotes from the article: “Even if the technology becomes more sophisticated, there are two risks for businesses with dynamic pricing. The first is psychological resistance: companies’ reputations can suffer if they offend customers’ sense of fairness…. The second risk with dynamic pricing is that…read more