LET'S CONVERT YOUR
Opportunity Into Revenue℠
CEO’s build strong leadership teams, better performing organizations, and more valuable enterprises. How? By helping improve focus, clarity, collaboration, execution, and communication.
Opportunity into Revenue (OiR) focuses on serving companies with revenue $5-50 million. Our clients are frequently based in the Minneapolis-St. Paul metro area. However, video conferencing makes it possible to serve clients anywhere in the United States.
Our model supports improved profitability, consistent revenue growth, strategic focus, execution, and stronger, better aligned, more accountable leadership teams. These improvements result in lower stress and a fuller life for the CEO — and for the entire team.
I’m Mark Capaldini, an experienced CEO.
I act as your sounding board, peer, resource, coach, confidential advisor, and “nudge.” I help strengthen your leadership team as teacher, facilitator, and executive coach. I’ve led three companies with revenues ranging from $5 to $50 million. I’ve also held senior roles in companies with revenues over $1 billion. So my perspective and my value add derive from actual operating experience.
I am an EOS®Implementer™ and a Certified Coach for Stakeholder Centered Coaching. I also offer an array of complementary services. My other roles include Leadership Team Coach, Management System Coach, Executive Coach. I also offer B2B Marketing Consulting and Advisory Board Services.
Are you facing one or more of the following challenges?
- Unsustainable executive workload and personal stress
- Need for greater delegation, with confidence in positive outcomes
- Stalled, slow, or inconsistent revenue growth
- Adaptation to trends in technology, new competition, or in workforce expectations
- Profitability below industry benchmarks
- Need for better leadership alignment, accountability, and teamwork
- Practical plan for increasing business value
Services that help you convert your Opportunity into Revenue
EOS, the Entrepreneurial Operating System, is a set of simple concepts and practical tools. By mastering this management system, leadership teams of growth-oriented companies systematically and permanently improve.
As an EOS Implementer, I help CEO’s and business owners get what they want from their businesses.
Over the years I have developed several leadership team services that can be used independently or as a complement to my other services. From Leadership Team Meeting Facilitation to 1 on 1 Coaching, let’s discuss what makes sense for you and for your leadership team.
Until now there have been no services designed for self-implementing companies. If your self-implementation has become stuck on a plateau, has encountered a stumbling block, or simply needs some adjustments, my Management System services offer solutions. They are designed to be cost-effective, practical, and tailored to continued self-implementation.
Having been a active Executive Coach in Minneapolis for five years, I’ve offered this both as a “stand-alone” service and as a complement to my other services. While I can occasionally help personally, my focus is on finding the best possible resource to help my client solve problems and recommend personally vetted specialist resources from trusted sources in my extensive personal network.
Facing marketing or sales challenges with your B2B service business? I may be able to help. By leveraging over 30 years of management experience, including roles as President and/or CEO of three B2B companies with revenues $10-47 million, I can help guide your business to profitability.
Most private company CEO’s have an informal advisory board, including an accountant, an attorney, a banker, and other professionals or friends. A CEO Peer Group may also provide useful advice. This informal approach often works well.
But what happens when those informal advisors offer advice that leaves big gaps? Or when those advisors provide conflicting advice?
I’ve worked with Mark as an executive coach on numerous complex business matters over the years. He has always been able to help me focus and identify good resources to help me grow my business. His background in business over the years allows him to solicit solid advice on most business subject matters. He has a strong rolodex of experts that I’ve used to help fill in when I’ve needed specific expert advice. If you require help looking at our business at a CEO level though a different lens, Mark’s your guy!
Mark has supported our implementation of EOS® for over two years as facilitator and advisor. EOS provides a good template from which to start yet requires supplementing with resources and methods that provide depth and breadth for any business. Mark helped us identify resources and methods specific to our business and helped us integrate them with EOS to provide a tailored operating system for Burchfield that outperforms standalone EOS.
Mark has also been a valuable sounding board for me and for other members of our leadership team. Our CFO and I meet monthly with him to review our progress in applying and refining our business operating system. He serves as a valuable sounding board for ideas, issue resolution and insight into a wide range of business issues.
We’re lucky to have him on our team!
Mark’s extended EOS® model has engaged my leadership team members more fully. This change has allowed me to share the burden that previously rested solely on my own shoulders. He quickly grasped the fundamentals of our business and of our company culture yet his experienced view from an outside perspective has proved to be valuable and effective in a number of instances. Week by week I’m more excited to see where this process is leading us and I can see renewed excitement and growth in my leadership team as well.
Mark Capaldini’s executive coaching provided valuable outside perspective, based on his experience. He helped us focus on efforts that will have the biggest impact on our business.
Mark Capaldini consulted for us when I was building FierceMarkets, a leading B2B media & lead-gen company based in Washington DC. His hands-on guidance came at a critical time, when we were ‘operationalizing’ the company to scale and positioning it for eventual sale. He’s a first-class operator who understands business at a strategic as well as a nuts-and-bolts level. He’s smart, personable, not afraid to get his hands dirty, and I learned a lot from him. I still consider him a mentor.
I found Opportunity into Revenue’s contribution to our communication effectiveness well worth the investment. The firm’s observations were insightful, practical, actionable. After I made significant changes to our next group meeting in this “soft” area of communication a 60 second employee survey produced hard data demonstrating our communication was more effective. I’m happy to recommend this resource to anyone interested in some insightful and practical help to improve group meetings and organizational communication.
Mark Capaldini led our marketing and sales effort for just over 2 years during which time our business more than doubled in size after experiencing less dramatic growth for the previous 10 years. Mark put in place the people and process that we needed to scale our marketing and sales effort, and the company experienced a surge in growth across all markets under his leadership as a result. Mark provided me with very useful input that helped me improve my own leadership during his time at GovDelivery. Mark is a driven and engaging colleague who is always staying current with market trends and sharing his knowledge and insight openly.