Pricing: How important is equity in dynamic pricing?
Pricing: How important is equity in dynamic pricing? https://oppintorev.com/wp-content/uploads/2013/05/dynamic-pricing.jpg 698 400 Opportunity Into Revenue //oppintorev.com/wp-content/uploads/2017/06/OiR_new-logo_v2@2x.pngThis question was raised in a wonderful article from the Jan 30, 2016 issue of The Economist. Here are two key quotes from the article: “Even if the technology becomes more sophisticated, there are two risks for businesses with dynamic pricing. The first is psychological resistance: companies’ reputations can suffer if they offend customers’ sense of fairness…. The second risk with dynamic pricing is that…
read more