Precision Revenue Execution Cycle
“Segmentation is fundamental to almost anything you attempt in marketing.”
Tenets of Revenue Acceleration
- Learn quickly — via direct contact with staff, customers, prospects
- Gain insight through analysis
- Translate insights into specific and coherent actions
- Implement, measure, adjust, and repeat rapidly — focus on learning, not on perfection
- Identify and develop untapped potential, in markets and talent
- Make performance replicable by creating processes, systems, metrics
- Articulate a clear and compelling vision, easily grasped by staff, market, partners
Marketing Capabilities
- “Universe file” creation for B2B companies – specific list of prospect firms by sector, geography, size
- Content marketing plan, including webinars, white papers, email marketing, blogs
- Market definition, sizing, and segmentation
- Product line positioning and extension – unique value proposition
- Pricing and packaging – value tied to benefits, simplicity, ease of administration
Ready for Some Revenue Acceleration?
Schedule a no cost, no obligation 30-minute consulting call to discuss your goals.