B2B Marketing Consulting

Precision Revenue Execution Cycle

“Segmentation is fundamental to almost anything you attempt in marketing.”

Tenets of Revenue Acceleration

  • Learn quickly — via direct contact with staff, customers, prospects
  • Gain insight through analysis
  • Translate insights into specific and coherent actions
  • Implement, measure, adjust, and repeat rapidly — focus on learning, not on perfection
  • Identify and develop untapped potential, in markets and talent
  • Make performance replicable by creating processes, systems, metrics
  • Articulate a clear and compelling vision, easily grasped by staff, market, partners

Marketing Capabilities

  • “Universe file” creation for B2B companies – specific list of prospect firms by sector, geography, size
  • Content marketing plan, including webinars, white papers, email marketing, blogs
  • Market definition, sizing, and segmentation
  • Product line positioning and extension – unique value proposition
  • Pricing and packaging – value tied to benefits, simplicity, ease of administration

Ready for Some Revenue Acceleration?

Schedule a no cost, no obligation 30-minute consulting call to discuss your goals.