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Communications

Putting the Puck in the Right Goal — Part 2 1000 750 Opportunity Into Revenue

Putting the Puck in the Right Goal — Part 2

By Gordon McAlister, Communications Consultant [For Part 1, see the Blog at www.oppintorev.com] The GOAL of effective communication is NOT just effective communication.  It’s RESULTS. While so much of an athletes focus is on scoring, the ultimate goal is not just to score goals. The ultimate goal of scoring goals…

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Putting the Puck in the Right Net — Part 1 1000 750 Opportunity Into Revenue

Putting the Puck in the Right Net — Part 1

by Gordon McAlister, Communications Consultant A player breaks free, skates unopposed toward the net, shoots, and scores – a goal for the other team. Clearly, not a part of the game plan. Why does it happen?  The player has become disoriented, failed to re-orient, and focus on the right goal.…

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