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Management by Goal Setting 150 150 Opportunity Into Revenue

Management by Goal Setting

According to the Schumpeter column in @Economist, management by goal-setting is making a comeback. “Management by Objectives” was a theory introduced by Peter Drucker in 1954, the article notes. “SMART” objectives (specific, measureable, actionable, realistic, and time-sensitive) were part of Drucker’s theory. That concept remains active today in practices such…

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