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How Three Moves Quadrupled the Value of this Business

Are you stuck trying to figure out how to create some recurring revenue for your business?  You know those automatic sales will make your business more valuable and predictable, but the secret to transforming your company is to think less about what’s in it for you and more about coming up with a reason for customers to agree to a monthly bill. Take a look…

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Pricing: How important is equity in dynamic pricing?

This question was raised in a wonderful article from the Jan 30, 2016 issue of The Economist. Here are two key quotes from the article: “Even if the technology becomes more sophisticated, there are two risks for businesses with dynamic pricing. The first is psychological resistance: companies’ reputations can suffer if they offend customers’ sense of fairness…. The second risk with dynamic pricing is that…

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